Guiness
I’m loving this new commercial:
Oscar winning directors and photographers worked on this great new spot. It was said that, “It took 45 women, 6 days to hand stitch the artificial grass,” and some of the scenes were shot in temperatures at temperatures close to 30 degrees below zero. I think that this new angle is more captivating then the “good things come to those who wait,” pitch. Being able to take control and create your own world is a concept that is solid and influential. Guinness is already my beer or choice, but I have never wanted one worse than after this commercial.
Here are some other fun facts:
It took 3 months of preparation before any filming began in Canada
185 rolls of film were used for the NZ production, one of the largest uses of stock for a commercial filmed in NZ
The glacier shot was filmed at 8,500 feet in NZ
Driveable access to the river location in NZ was uninsurable for vehicles and it took 2.5 hours to cover 45km in 4WD vehicles
The underwater shoot in Fiji took 3 days to complete
It took 3-4 months to build the underwater fish scene and 2-3 weeks to build the winch which pulls up the trees
The NZ team brought in a 20 ton off road crane for the rain spinners and portable dams for the rain effects