Creative Business Ideas
I’ve been reading a lot about “Big Ideas” and how important it is to know your client, establish your brands ideals, blah blah blah, I get it. Why does this information need to be repeated 1000 times and beat to death like a dead horse? Don’t get me wrong, Creative Business Ideas are what fuel the advertising community, but instead of learning about companies’ success stories, I want to hear about the ones that didn’t succeed.
I learn best by getting my hands dirty and by using the process of trial and error. I want to learn from others’ mistakes so I don’t follow in their same footsteps. For the past three years of college, I have spent countless hours contemplating what my major should be and what subjects interest me. I did not come to the conclusion that I wanted to be a Journalism major by listening to other people tell me how happy they were and how great it was to read and write. I did it by experimenting with other majors until I found the one that fit me best. I started with education, and when I learned there was no money in that, I moved to Sports Business– which was quickly nixed when I earned my first C in college. It wasn’t until Junior year when I realized that I had creative ideas that were dying to be relayed into the vast unknown that I chose
So what’s my point? No Creative Business Idea happened on the first try. Hopefully when we stop sugar-coating how great advertising is and how agency B and C became the best around, we can sit down and learn from those that didn’t get it right the first time. Sometimes it takes multiple failures to gain success