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I’ve been reading a lot about “Big Ideas” and how important it is to know your client, establish your brands ideals, blah blah blah, I get it. Why does this information need to be repeated 1000 times and beat to death like a dead horse? Don’t get me wrong, Creative Business Ideas are what fuel the advertising community, but instead of learning about companies’ success stories, I want to hear about the ones that didn’t succeed.
I learn best by getting my hands dirty and by using the process of trial and error. I want to learn from others’ mistakes so I don’t follow in their same footsteps. For the past three years of college, I have spent countless hours contemplating what my major should be and what subjects interest me. I did not come to the conclusion that I wanted to be a Journalism major by listening to other people tell me how happy they were and how great it was to read and write. I did it by experimenting with other majors until I found the one that fit me best. I started with education, and when I learned there was no money in that, I moved to Sports Business– which was quickly nixed when I earned my first C in college. It wasn’t until Junior year when I realized that I had creative ideas that were dying to be relayed into the vast unknown that I chose
So what’s my point? No Creative Business Idea happened on the first try. Hopefully when we stop sugar-coating how great advertising is and how agency B and C became the best around, we can sit down and learn from those that didn’t get it right the first time. Sometimes it takes multiple failures to gain success
It’s hard to remember that we are not the center of the world. We go about our daily lives constantly consumed in ourselves and what we want, that we forget about others. Sometimes we trick ourselves into believing that we care about other people, but in reality there is so much more we have to do for ourselves that there JUST ISN’T TIME!!
It is the little things that make other people happy: a good shoulder to cry on, a smile from a not so close friend, someone to listen… so why can’t we just set some time aside to worry only about others?
I feel like all of my friends are so stressed out from school that they are forgetting why we are all here. Although it is important to get school work done, we have to enjoy what little time we all have left together while we can. It’s our senior year!!
Ok, so i might not have as much homework as everyone else, but that doesn’t mean I don’t get just as stressed out. I think everyone can benefit from this website.. It’s the perfect playlist of music for when you’re stressed out. So let’s all take a deep breath, spend time with those we care about–even if we have to sacrifice some of our “me-time,” because in the end it’s not the test we are going to remember, but what a great time we had with that great friend last night. Enjoy.
http://www.stumbleupon.com/s/#1ONIyq/8tracks.com/tylr/songs-that-make-you-feel-better/
Today we had a guest speaker come into class, Scott Bedbury, to talk about his book A New Brand World, which we have been reading. I assumed that he would do a lecture about advertising, then do a question-answer type of format. However, we spent the entire 2 hours talking about life, and how important it is be a good family man when you have a career. He told us stories about his family, and how many high paying jobs he has turned down because they went against his beliefs. He taught us that you have to find a job that suits you and that the worst thing you can do is take a job that’s not you. Finding a job is like a relationship, and being able to find the perfect balance of what they are getting from you and what you give them is crucial.
Bedbury is an accomplished man and has been associated with companies such as Starbucks and Nike. The cool thing is that he graduated from the University of Oregon with a degree in Journalism, which makes me think that if he can be successful, so can I. You would think that with a guy like Bedbury coming in, who was the brains behind Nike’s, “Just Do It” campaign and the re-branding of Starbucks, that he would have given us great advice about advertising. He did, to some extent, but what I really took away from his lecture was his passion and inspiration that he shows in other aspects of life.
He told us that a lot of times, the most important thing you can learn, is what NOT to do. He told us horror stories about being asked to fire fellow employees in his company, and how he grew from hard situations. He shared that sometimes it’s not just about finding a solution, but the prevention to a problem. But perhaps the most intriguing thing I learned was being able to be fully present wherever you are. Don’t overcomplicate things and over-think things. At the end of the day, living in a world where the people who love you outnumber the people who don’t is what makes you feel most accomplished.
I’m getting really sick of people getting sick.
The swine has taken away some of my favorite moments in every day life. For example:
-I longer feel comfortable taking samples. Apparently, “they are a breeding ground for the swine.”
-I have to submit papers electronically because god forbid my teacher has to touch the same things we touch.
-Beer pong. enough said.
-The gym. With everyone breathing and touching everything and sweating all over each other, it’s no surprise why they have those little hand sanitizing machines all over the place. They just installed a new way of entering the gym by scanning your hand–something I was looking forward too– but, is out of commission because everyone touching the same machine, “might be dangerous.”
-Sharing chapstick/lip gloss with friends. or sharing anything for that matter.
This has gone far enough. I want my germtastic life back ASAP.
Everyone has them. And they all seem to go the same way.
I’m not an awkward person, but when I spot someone down the street walking towards me that I’m not sure about if I should say hi or not, I get a little uncomfortable. It’s always that 5 second period where you are questioning to yourself whether or not to wave, say hi, stop and talk, etc., that gets my mind racing.
The best part is usually one person acts surprised to see the other, even though you knew they were walking towards you and your path’s would eventually cross. Once you lock eye contact, it’s all over.
The pitch of my voice seems to raise a few notches, and then the small talk kicks in. I hate small talk. I usually bring up a question that I most likely already know the answer to, just to get the conversation flowing.
One person usually starts to back up and keep walking like they have someplace else to be and need to cut the conversation short, and follows up by saying, “we should get together some time, you know, get some coffee and catch up or something!” Even though both of you know this will never happen. nor do either of you want it to.
Sometimes there’s a number exchange, just to back up the fact that you’re going to get together, even though you wont. Then both of you turn and go about your day like it never happened thinking, “God, that was so awkward.”